Graphs and Tables of the Results
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Table of Contents
As usual, we've got a ton of graphs presented in as consistent manner as possible. New questions not asked in previous surveys are denoted by the
icon.
The questions for the survey are arranged into the following categories:
- General Demographics
- Technology Demographics
- Online Privacy and Security
- Web and Internet Use
- Software Filters and Content Rating (developed by Vanderbilt)
- Everyday Life (developed by Vanderbilt)
- Electronic Commerce
- Purchasing on the Internet (developed by Portland State)
for those who have made a purchase online - Finding Product Information and Purchasing
for those who have looked for product information online
- Purchasing on the Internet (developed by Portland State)
- Specialized Questionnaires
How to Access the Information
For most questions, there are six graphs and tables available:- All - the entire sample
- Location - US vs Europe vs Other (the rest of the world)
- Gender - Male vs Female
- Age - 11-20 yrs vs 21-25 vs 26-50 vs 50+
- Experience - <1yr online vs 1-3 yrs vs >3 yr
- Skill Level - a rough assessment of skill level based on the number of different activities performed online (for more explanation)
Almost all graphs are jpeg files. The statistics as well as the HTML and jpeg files were all created using SPSS 8.0 for WinNT. Some graphs in the Electronic Commerce section were created with Excel 98 and are GIFs.
There are two different styles of data tables due to a limitation of the software used to create them. The regular HTML-style tables were generated from radio button questions (i.e. choose one answer). The ascii-style tables were generated from checkbox questions (i.e. choose all that apply). For tables which represent different stratifications, different groups are reported one after the other (i.e. A section for "Male" responses followed by a section for "Female" responses). For some stratifications, there is a section for "." which indicates that the value used for stratification was missing. For example, people who did not specify their gender and couldn't be placed into the Male or Female categories would be put into this "missing" category.
Skill Level Assessment
In the General Demographics questionnaire, one question asked whether or not the respondent had performed the following activites online:
- ordered a product/service from a business, government or educational entity by filling out a form on the web
- made a purchase online for more than $100
- created a web page
- customized a web page for yourself (e.g. MyYahoo, CNN Custom News)
- changed your browser's "startup" or "home" page
- changed your "cookie" preferences
- participated in an online chat or discussion (not including email)
- listened to a radio broadcast online
- made a telephone call online
- used a nationwide online directory to find an address or telephone number
- taken a seminar or class about the Web or Internet
- bought a book to learn more about the Web or Internet
- Novice - 0-3 of the activities
- Intermediate - 4-6 of the activities
- Experienced - 7-9 of the activities
- Expert - 10-12 of the activities
General Demographics
- 5,022 Respondents
- General Demographics
- Age
- Gender
- Race
- Location
- Education Attainment
- Household Income
- Primary Language
- Marital Status
- Number of Children in Household
- Disability
- Industry/Occupation
- Years on Internet
- General Questions
- Community Building
- Community Membership
- How You Heard About Survey
- Falsification of Information
- Frequency of Accessing from Different Locations
- Who Pays for Access
- Primary Computing Platform
- Most Important Issue Facing the Internet
- Opinions on Censorship
- Registered to Vote
- Reasons for Not Purchasing
- Skill Test
- Comfort With Computers
- Comfort With the Internet
- Satisfaction with Skills
Technology Demographics
- 2,710 Respondents- Connection Speed
- Speed Upgrade
- Equipment Owned
- Use of Communication Technologies
- Use of Internet Technologies
- Online Services Subscribed To
- Have a Home-based Business
- Number of Phone Lines
- ISDN Subscriber
- Cable TV Subscriber
- Number of Computers
- Browsers
- Monitors
Online Privacy and Security
- 1,482 Respondents- Some questions were developed by Phyllis Schneck of the Georgia Tech Information Security Center.
- How Concerned about Security
- How Concerned about Security for ECommerce
- Would Report Personal Break-in Anonymously
- Would Report Personal Break-in Without Anonymity
- Would Report Business Break-in Anonymously
- Would Report Business Break-in Without Anonymity
- Had Credit Card Number Stolen
- Willing to Use Credit Card on Web
- Have Unlisted Phone Number
- Willing to be in Online Directory
- Would Bank Without Security Statement
- Concern About International Business Online
- Which is More Important
- Participate in Online Auction
- Internet Shopping and Banking Make Life Easier
- Security a Factor in Online Business
- Usefulness of Security Metrics
- Knowledge of Information Logged per Page Request
- What Information Ought to be Collected per Page Request
- Terms and Conditions for Revealing Demographic Information
- Reasons for Not Registering
- Unsolicited Commercial Email
- Agree/Disagree Questions
- Internet Privacy Laws
- Key Escrow Encryption
- Information about Users Improves Marketing of Site
- Content Providers have Right to Resell User Information
- Users Ought to Have Complete Control of Demographic Info
- Use of Demographic Information in Other Mediums
- Direct Marketing
- Mass Emailings
- Ought to be able to Assume Different Aliases/Roles on the Internet
- Value Anonymous Nature of Internet
- Privacy of Communications
- Anonymous Payment Systems
- Advertising Networks
- Children's Privacy
Computer, Web and Internet Use
- 3,291 Respondents- Frequency of Web Use
- Hours of Web Use
- Hours Computer Used for Fun
- Hours Computer Used for Work
- Your Organization's Use of the Web
- Organization Uses Web Effectively
- Organization Uses Web Effectively to Reach Customers
- Organization Uses Web Effectively to Streamline Operations
- Organization Uses Web Effectively to Interact With Customers
- Organization Uses Web Effectively in Training
- Organization Uses Web Effectively to Reduce Red Tape
- Organization Uses Web Effectively
- Problems Using the Web
- Primary Uses of the Web
- Indispensable
- How Users Find out About WWW Pages
- Image Loading
- Cookie Policy
- Navigation Services
- Internet Advertising
- General Advertising
- Search for Specific Information
- Convey the Right Impression
- Have Fun and Explore
- Favorites/Bookmarks Usage
- Frequency of Accessing Different Types of Information
- Frequency of Using the Web Instead of...
Software Filters and Content Rating (Vanderbilt)
- ??? Respondents-
This questionnaire run in the Tenth survey was developed by Donna Hoffman and Tom Novak of Vanderbilt as part of Project 2000 (http://www2000.ogsm.vanderbilt.edu/). A report on the results of this questionnaire will be available shortly from this (GVU) site. Datasets will eventually be released, but are not available at this time. Questions are currently available.
Everyday Life (Vanderbilt)
- ??? Respondents
-
This questionnaire run in the Tenth survey was developed by Donna Hoffman and Tom Novak of Vanderbilt as part of Project 2000 (http://www2000.ogsm.vanderbilt.edu/). A report on the results of this questionnaire will be available shortly from this (GVU) site. Meanwhile questions are available.
Purchasing on the Internet (Portland State) - ??? Respondents
for those who have made a purchase online
-
This questionnaire run in the Tenth survey was developed by Charla Mathwick of Portland State University. A report on the results of this questionnaire will be available shortly from this (GVU) site. Datasets will eventually be released, but are not available at this time. Questions are currently available.
Finding Product Information and Purchasing - 645 Respondents
for those who have looked for product information online
- This is a modified and expanded version of the "Internet Shopping (Part 2)" questionnaire run in the Ninth survey.
- Total Spending On WWW Purchases
- Frequency of Browsing Without Intent to Buy
- Likelyhood of Browsing Without Intent to Buy
- Change in Browsing Without Intent to Buy
- Items Browsed for Without Intent to Buy
- Frequency of Searching With Intent to Buy
- Likelyhood of Searching With Intent to Buy
- Change in Searching With Intent to Buy
- Items Searched for With Intent to Buy
- Frequency of Purchasing Online
- Likelyhood of Purchasing Online
- Change in Purchasing Online
- Items Purchased Online
- Frequency of Communicating with Vendors
- Likelyhood of Communicating with Vendors
- Change in Communicating with Vendors
- Items Communicated with Vendor About
- Important Features of Web Vendors
- Frequency of Personal Shopping
- Frequency of Professional Shopping
- Questions about Personal or Professional Shopping?
Respondents were asked whether they would prefer to answer questions about their personal or professional shopping experiences. Both groups were asked the same set of questions, which follow.
- Personal Shopping Activities
- Professional Shopping Activities
Webmasters
- 434 Respondents Note: Due to resource limitations, we are not able to provide any analysis for these questions. However, we have made the graphs available for you do make your own interpretation of the results. We apologize for any inconvenience.- How Long
- Number of Servers Operating
- Network Connection Speed
- Time Spent Being Webmaster
- Server Platform
- Gateways
- Amount Charged for Advertising
- Operate Intranet
- Sole Webmaster
- Sector Represented
- Have a Strategy for Linking
- Like "Webmaster" Title
- Opinion of Common Log Format
- Content Labels These Need Fixing!
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