GVU's Tenth WWW User Survey Graphs

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Purchases

...to purchase commercial products/services?
Purchases

Purchases

Frequency Percent Valid Percent Cumulative Percent
Valid Daily 37 1.1 1.1 1.1
Weekly 330 10.0 10.0 11.2
Monthly 1020 31.0 31.0 42.2
Less than Once/Mo 1241 37.7 37.7 79.9
Never 662 20.1 20.1 100.0
Total 3290 100.0 100.0
Missing System 1 .0

Total 3291 100.0


Purchases

Purchases
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Daily 2 2.4 2.4 2.4
Weekly 17 20.0 20.0 22.4
Monthly 19 22.4 22.4 44.7
Less than Once/Mo 24 28.2 28.2 72.9
Never 23 27.1 27.1 100.0
Total 85 100.0 100.0
USA Valid Daily 31 1.2 1.2 1.2
Weekly 280 10.6 10.6 11.7
Monthly 864 32.6 32.6 44.3
Less than Once/Mo 993 37.4 37.4 81.7
Never 485 18.3 18.3 100.0
Total 2653 100.0 100.0
Missing System 1 .0

Total 2654 100.0

Europe Valid Daily 3 1.1 1.1 1.1
Weekly 17 6.3 6.3 7.5
Monthly 74 27.6 27.6 35.1
Less than Once/Mo 101 37.7 37.7 72.8
Never 73 27.2 27.2 100.0
Total 268 100.0 100.0
Other Valid Daily 1 .4 .4 .4
Weekly 16 5.6 5.6 6.0
Monthly 63 22.2 22.2 28.2
Less than Once/Mo 123 43.3 43.3 71.5
Never 81 28.5 28.5 100.0
Total 284 100.0 100.0

Purchases

Purchases
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Daily 2 2.4 2.4 2.4
Weekly 17 20.0 20.0 22.4
Monthly 19 22.4 22.4 44.7
Less than Once/Mo 24 28.2 28.2 72.9
Never 23 27.1 27.1 100.0
Total 85 100.0 100.0
Female Valid Daily 6 .6 .6 .6
Weekly 89 8.6 8.6 9.2
Monthly 256 24.7 24.7 33.8
Less than Once/Mo 418 40.3 40.3 74.1
Never 269 25.9 25.9 100.0
Total 1038 100.0 100.0
Male Valid Daily 29 1.3 1.3 1.3
Weekly 224 10.3 10.3 11.7
Monthly 745 34.4 34.4 46.1
Less than Once/Mo 799 36.9 36.9 82.9
Never 370 17.1 17.1 100.0
Total 2167 100.0 100.0
Missing System 1 .0

Total 2168 100.0


Purchases

Purchases
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Daily 4 3.1 3.1 3.1
Weekly 20 15.6 15.6 18.8
Monthly 27 21.1 21.1 39.8
Less than Once/Mo 43 33.6 33.6 73.4
Never 34 26.6 26.6 100.0
Total 128 100.0 100.0
11-20 Valid Daily 3 1.7 1.7 1.7
Weekly 8 4.6 4.6 6.3
Monthly 34 19.5 19.5 25.9
Less than Once/Mo 55 31.6 31.6 57.5
Never 74 42.5 42.5 100.0
Total 174 100.0 100.0
21-25 Valid Daily 5 1.3 1.3 1.3
Weekly 32 8.2 8.2 9.5
Monthly 116 29.7 29.7 39.1
Less than Once/Mo 145 37.1 37.1 76.2
Never 93 23.8 23.8 100.0
Total 391 100.0 100.0
26-50 Valid Daily 15 .7 .7 .7
Weekly 215 10.5 10.5 11.2
Monthly 678 33.0 33.0 44.2
Less than Once/Mo 802 39.0 39.1 83.3
Never 343 16.7 16.7 100.0
Total 2053 100.0 100.0
Missing System 1 .0

Total 2054 100.0

50+ Valid Daily 10 1.8 1.8 1.8
Weekly 55 10.1 10.1 11.9
Monthly 165 30.3 30.3 42.3
Less than Once/Mo 196 36.0 36.0 78.3
Never 118 21.7 21.7 100.0
Total 544 100.0 100.0

Purchases

Purchases
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Daily 2 2.4 2.4 2.4
Weekly 17 20.0 20.0 22.4
Monthly 19 22.4 22.4 44.7
Less than Once/Mo 24 28.2 28.2 72.9
Never 23 27.1 27.1 100.0
Total 85 100.0 100.0
<1 Year Valid Daily 5 1.4 1.4 1.4
Weekly 13 3.7 3.7 5.1
Monthly 57 16.2 16.2 21.3
Less than Once/Mo 121 34.4 34.4 55.7
Never 156 44.3 44.3 100.0
Total 352 100.0 100.0
1-3 Years Valid Daily 9 .8 .8 .8
Weekly 89 8.4 8.4 9.2
Monthly 268 25.2 25.2 34.5
Less than Once/Mo 434 40.9 40.9 75.3
Never 262 24.7 24.7 100.0
Total 1062 100.0 100.0
>4 Years Valid Daily 21 1.2 1.2 1.2
Weekly 211 11.8 11.8 13.0
Monthly 676 37.7 37.7 50.7
Less than Once/Mo 662 36.9 37.0 87.7
Never 221 12.3 12.3 100.0
Total 1791 99.9 100.0
Missing System 1 .1

Total 1792 100.0


Purchases

Purchases
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Daily 2 2.4 2.4 2.4
Weekly 17 20.0 20.0 22.4
Monthly 19 22.4 22.4 44.7
Less than Once/Mo 24 28.2 28.2 72.9
Never 23 27.1 27.1 100.0
Total 85 100.0 100.0
Novice Valid Daily 5 1.4 1.4 1.4
Weekly 7 1.9 1.9 3.3
Monthly 37 10.1 10.1 13.4
Less than Once/Mo 111 30.2 30.2 43.6
Never 207 56.4 56.4 100.0
Total 367 100.0 100.0
Intermediate Valid Daily 8 .9 .9 .9
Weekly 50 5.7 5.7 6.7
Monthly 190 21.8 21.8 28.5
Less than Once/Mo 352 40.4 40.4 68.9
Never 271 31.1 31.1 100.0
Total 871 100.0 100.0
Experienced Valid Daily 10 .8 .8 .8
Weekly 133 10.1 10.1 10.9
Monthly 469 35.6 35.6 46.5
Less than Once/Mo 558 42.3 42.4 88.8
Never 147 11.2 11.2 100.0
Total 1317 99.9 100.0
Missing System 1 .1

Total 1318 100.0

Expert Valid Daily 12 1.8 1.8 1.8
Weekly 123 18.9 18.9 20.8
Monthly 305 46.9 46.9 67.7
Less than Once/Mo 196 30.2 30.2 97.8
Never 14 2.2 2.2 100.0
Total 650 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280