GVU's Tenth WWW User Survey Graphs

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Personal Shopping

How often do you use the web for shopping for personal reasons?
(including gathering product/service/vendor information, placing orders, making purchases, and/or customer support)
Personal Shopping

Personal Shopping

Frequency Percent Valid Percent Cumulative Percent
Valid Never 18 2.8 2.8 2.8
<1/mo 171 26.5 26.5 29.3
1-2/mo 202 31.3 31.3 60.6
3-5/mo 109 16.9 16.9 77.5
6-9/mo 60 9.3 9.3 86.8
>10/mo 85 13.2 13.2 100.0
Total 645 100.0 100.0

Personal Shopping

Personal Shopping
Location Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 3 50.0 50.0 50.0
1-2/mo 2 33.3 33.3 83.3
3-5/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
USA Valid Never 9 1.7 1.7 1.7
<1/mo 134 25.0 25.0 26.7
1-2/mo 174 32.5 32.5 59.3
3-5/mo 94 17.6 17.6 76.8
6-9/mo 53 9.9 9.9 86.7
>10/mo 71 13.3 13.3 100.0
Total 535 100.0 100.0
Europe Valid Never 5 8.9 8.9 8.9
<1/mo 16 28.6 28.6 37.5
1-2/mo 15 26.8 26.8 64.3
3-5/mo 10 17.9 17.9 82.1
6-9/mo 2 3.6 3.6 85.7
>10/mo 8 14.3 14.3 100.0
Total 56 100.0 100.0
Other Valid Never 4 8.3 8.3 8.3
<1/mo 18 37.5 37.5 45.8
1-2/mo 11 22.9 22.9 68.8
3-5/mo 4 8.3 8.3 77.1
6-9/mo 5 10.4 10.4 87.5
>10/mo 6 12.5 12.5 100.0
Total 48 100.0 100.0

Personal Shopping

Personal Shopping
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 3 50.0 50.0 50.0
1-2/mo 2 33.3 33.3 83.3
3-5/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
Female Valid Never 2 1.0 1.0 1.0
<1/mo 50 25.0 25.0 26.0
1-2/mo 51 25.5 25.5 51.5
3-5/mo 41 20.5 20.5 72.0
6-9/mo 22 11.0 11.0 83.0
>10/mo 34 17.0 17.0 100.0
Total 200 100.0 100.0
Male Valid Never 16 3.6 3.6 3.6
<1/mo 118 26.9 26.9 30.5
1-2/mo 149 33.9 33.9 64.5
3-5/mo 67 15.3 15.3 79.7
6-9/mo 38 8.7 8.7 88.4
>10/mo 51 11.6 11.6 100.0
Total 439 100.0 100.0

Personal Shopping

Personal Shopping
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 4 28.6 28.6 28.6
1-2/mo 4 28.6 28.6 57.1
3-5/mo 3 21.4 21.4 78.6
6-9/mo 3 21.4 21.4 100.0
Total 14 100.0 100.0
11-20 Valid Never 4 14.8 14.8 14.8
<1/mo 5 18.5 18.5 33.3
1-2/mo 6 22.2 22.2 55.6
3-5/mo 3 11.1 11.1 66.7
6-9/mo 2 7.4 7.4 74.1
>10/mo 7 25.9 25.9 100.0
Total 27 100.0 100.0
21-25 Valid Never 2 2.6 2.6 2.6
<1/mo 27 35.5 35.5 38.2
1-2/mo 19 25.0 25.0 63.2
3-5/mo 7 9.2 9.2 72.4
6-9/mo 9 11.8 11.8 84.2
>10/mo 12 15.8 15.8 100.0
Total 76 100.0 100.0
26-50 Valid Never 10 2.4 2.4 2.4
<1/mo 107 25.5 25.5 27.9
1-2/mo 132 31.5 31.5 59.4
3-5/mo 81 19.3 19.3 78.8
6-9/mo 37 8.8 8.8 87.6
>10/mo 52 12.4 12.4 100.0
Total 419 100.0 100.0
50+ Valid Never 2 1.8 1.8 1.8
<1/mo 28 25.7 25.7 27.5
1-2/mo 41 37.6 37.6 65.1
3-5/mo 15 13.8 13.8 78.9
6-9/mo 9 8.3 8.3 87.2
>10/mo 14 12.8 12.8 100.0
Total 109 100.0 100.0

Personal Shopping

Personal Shopping
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 3 50.0 50.0 50.0
1-2/mo 2 33.3 33.3 83.3
3-5/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
<1 Year Valid Never 2 4.3 4.3 4.3
<1/mo 15 32.6 32.6 37.0
1-2/mo 13 28.3 28.3 65.2
3-5/mo 8 17.4 17.4 82.6
6-9/mo 4 8.7 8.7 91.3
>10/mo 4 8.7 8.7 100.0
Total 46 100.0 100.0
1-3 Years Valid Never 7 3.6 3.6 3.6
<1/mo 59 30.4 30.4 34.0
1-2/mo 57 29.4 29.4 63.4
3-5/mo 27 13.9 13.9 77.3
6-9/mo 16 8.2 8.2 85.6
>10/mo 28 14.4 14.4 100.0
Total 194 100.0 100.0
>4 Years Valid Never 9 2.3 2.3 2.3
<1/mo 94 23.6 23.6 25.8
1-2/mo 130 32.6 32.6 58.4
3-5/mo 73 18.3 18.3 76.7
6-9/mo 40 10.0 10.0 86.7
>10/mo 53 13.3 13.3 100.0
Total 399 100.0 100.0

Personal Shopping

Personal Shopping
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 3 50.0 50.0 50.0
1-2/mo 2 33.3 33.3 83.3
3-5/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
Novice Valid Never 2 4.3 4.3 4.3
<1/mo 17 36.2 36.2 40.4
1-2/mo 14 29.8 29.8 70.2
3-5/mo 8 17.0 17.0 87.2
6-9/mo 2 4.3 4.3 91.5
>10/mo 4 8.5 8.5 100.0
Total 47 100.0 100.0
Intermediate Valid Never 7 4.6 4.6 4.6
<1/mo 47 30.7 30.7 35.3
1-2/mo 39 25.5 25.5 60.8
3-5/mo 20 13.1 13.1 73.9
6-9/mo 15 9.8 9.8 83.7
>10/mo 25 16.3 16.3 100.0
Total 153 100.0 100.0
Experienced Valid Never 8 2.8 2.8 2.8
<1/mo 75 26.2 26.2 29.0
1-2/mo 96 33.6 33.6 62.6
3-5/mo 47 16.4 16.4 79.0
6-9/mo 25 8.7 8.7 87.8
>10/mo 35 12.2 12.2 100.0
Total 286 100.0 100.0
Expert Valid Never 1 .7 .7 .7
<1/mo 29 19.0 19.0 19.6
1-2/mo 51 33.3 33.3 52.9
3-5/mo 33 21.6 21.6 74.5
6-9/mo 18 11.8 11.8 86.3
>10/mo 21 13.7 13.7 100.0
Total 153 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280