GVU's Tenth WWW User Survey Graphs

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Change in Purchasing Online

If you have done this type of purchasing, how much do you think you will be doing this in the next six months compared to the previous six months?

Change in Purchasing Online

Change in Purchasing Online

Frequency Percent Valid Percent Cumulative Percent
Valid I don't do this 57 8.8 8.8 8.8
Much less 10 1.6 1.6 10.4
Somewhat less 30 4.7 4.7 15.0
About the same 394 61.1 61.1 76.1
Somewhat more 140 21.7 21.7 97.8
Much more 14 2.2 2.2 100.0
Total 645 100.0 100.0

Change in Purchasing Online

Change in Purchasing Online
Location Frequency Percent Valid Percent Cumulative Percent
. Valid I don't do this 1 16.7 16.7 16.7
About the same 4 66.7 66.7 83.3
Somewhat more 1 16.7 16.7 100.0
Total 6 100.0 100.0
USA Valid I don't do this 42 7.9 7.9 7.9
Much less 9 1.7 1.7 9.5
Somewhat less 25 4.7 4.7 14.2
About the same 338 63.2 63.2 77.4
Somewhat more 109 20.4 20.4 97.8
Much more 12 2.2 2.2 100.0
Total 535 100.0 100.0
Europe Valid I don't do this 5 8.9 8.9 8.9
Somewhat less 1 1.8 1.8 10.7
About the same 27 48.2 48.2 58.9
Somewhat more 21 37.5 37.5 96.4
Much more 2 3.6 3.6 100.0
Total 56 100.0 100.0
Other Valid I don't do this 9 18.8 18.8 18.8
Much less 1 2.1 2.1 20.8
Somewhat less 4 8.3 8.3 29.2
About the same 25 52.1 52.1 81.3
Somewhat more 9 18.8 18.8 100.0
Total 48 100.0 100.0

Change in Purchasing Online

Change in Purchasing Online
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid I don't do this 1 16.7 16.7 16.7
About the same 4 66.7 66.7 83.3
Somewhat more 1 16.7 16.7 100.0
Total 6 100.0 100.0
Female Valid I don't do this 20 10.0 10.0 10.0
Much less 4 2.0 2.0 12.0
Somewhat less 9 4.5 4.5 16.5
About the same 129 64.5 64.5 81.0
Somewhat more 34 17.0 17.0 98.0
Much more 4 2.0 2.0 100.0
Total 200 100.0 100.0
Male Valid I don't do this 36 8.2 8.2 8.2
Much less 6 1.4 1.4 9.6
Somewhat less 21 4.8 4.8 14.4
About the same 261 59.5 59.5 73.8
Somewhat more 105 23.9 23.9 97.7
Much more 10 2.3 2.3 100.0
Total 439 100.0 100.0

Change in Purchasing Online

Change in Purchasing Online
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid I don't do this 1 7.1 7.1 7.1
Much less 1 7.1 7.1 14.3
Somewhat less 1 7.1 7.1 21.4
About the same 10 71.4 71.4 92.9
Somewhat more 1 7.1 7.1 100.0
Total 14 100.0 100.0
11-20 Valid I don't do this 8 29.6 29.6 29.6
Much less 1 3.7 3.7 33.3
Somewhat less 3 11.1 11.1 44.4
About the same 9 33.3 33.3 77.8
Somewhat more 5 18.5 18.5 96.3
Much more 1 3.7 3.7 100.0
Total 27 100.0 100.0
21-25 Valid I don't do this 5 6.6 6.6 6.6
Much less 1 1.3 1.3 7.9
Somewhat less 5 6.6 6.6 14.5
About the same 43 56.6 56.6 71.1
Somewhat more 20 26.3 26.3 97.4
Much more 2 2.6 2.6 100.0
Total 76 100.0 100.0
26-50 Valid I don't do this 34 8.1 8.1 8.1
Much less 5 1.2 1.2 9.3
Somewhat less 16 3.8 3.8 13.1
About the same 260 62.1 62.1 75.2
Somewhat more 94 22.4 22.4 97.6
Much more 10 2.4 2.4 100.0
Total 419 100.0 100.0
50+ Valid I don't do this 9 8.3 8.3 8.3
Much less 2 1.8 1.8 10.1
Somewhat less 5 4.6 4.6 14.7
About the same 72 66.1 66.1 80.7
Somewhat more 20 18.3 18.3 99.1
Much more 1 .9 .9 100.0
Total 109 100.0 100.0

Change in Purchasing Online

Change in Purchasing Online
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid I don't do this 1 16.7 16.7 16.7
About the same 4 66.7 66.7 83.3
Somewhat more 1 16.7 16.7 100.0
Total 6 100.0 100.0
<1 Year Valid I don't do this 12 26.1 26.1 26.1
Somewhat less 4 8.7 8.7 34.8
About the same 21 45.7 45.7 80.4
Somewhat more 8 17.4 17.4 97.8
Much more 1 2.2 2.2 100.0
Total 46 100.0 100.0
1-3 Years Valid I don't do this 18 9.3 9.3 9.3
Much less 6 3.1 3.1 12.4
Somewhat less 12 6.2 6.2 18.6
About the same 115 59.3 59.3 77.8
Somewhat more 39 20.1 20.1 97.9
Much more 4 2.1 2.1 100.0
Total 194 100.0 100.0
>4 Years Valid I don't do this 26 6.5 6.5 6.5
Much less 4 1.0 1.0 7.5
Somewhat less 14 3.5 3.5 11.0
About the same 254 63.7 63.7 74.7
Somewhat more 92 23.1 23.1 97.7
Much more 9 2.3 2.3 100.0
Total 399 100.0 100.0

Change in Purchasing Online

Change in Purchasing Online
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid I don't do this 1 16.7 16.7 16.7
About the same 4 66.7 66.7 83.3
Somewhat more 1 16.7 16.7 100.0
Total 6 100.0 100.0
Novice Valid I don't do this 14 29.8 29.8 29.8
Somewhat less 7 14.9 14.9 44.7
About the same 21 44.7 44.7 89.4
Somewhat more 5 10.6 10.6 100.0
Total 47 100.0 100.0
Intermediate Valid I don't do this 20 13.1 13.1 13.1
Much less 5 3.3 3.3 16.3
Somewhat less 6 3.9 3.9 20.3
About the same 93 60.8 60.8 81.0
Somewhat more 27 17.6 17.6 98.7
Much more 2 1.3 1.3 100.0
Total 153 100.0 100.0
Experienced Valid I don't do this 20 7.0 7.0 7.0
Much less 5 1.7 1.7 8.7
Somewhat less 13 4.5 4.5 13.3
About the same 170 59.4 59.4 72.7
Somewhat more 71 24.8 24.8 97.6
Much more 7 2.4 2.4 100.0
Total 286 100.0 100.0
Expert Valid I don't do this 2 1.3 1.3 1.3
Somewhat less 4 2.6 2.6 3.9
About the same 106 69.3 69.3 73.2
Somewhat more 36 23.5 23.5 96.7
Much more 5 3.3 3.3 100.0
Total 153 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280