GVU's Tenth WWW User Survey Graphs

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Likelyhood of Purchasing Online

If you have not done this type of purchasing, how likely is it that you will do this type of purchasing in the next six months?

Likelyhood of Purchasing Online

Likelyhood of Purchasing Online

Frequency Percent Valid Percent Cumulative Percent
Valid I already do this 435 67.4 67.4 67.4
Very unlikely 68 10.5 10.5 78.0
Somewhat unlikely 24 3.7 3.7 81.7
Neither unlikely/likely 55 8.5 8.5 90.2
Somewhat likely 44 6.8 6.8 97.1
Very likely 19 2.9 2.9 100.0
Total 645 100.0 100.0

Likelyhood of Purchasing Online

Likelyhood of Purchasing Online
Location Frequency Percent Valid Percent Cumulative Percent
. Valid I already do this 3 50.0 50.0 50.0
Very unlikely 3 50.0 50.0 100.0
Total 6 100.0 100.0
USA Valid I already do this 370 69.2 69.2 69.2
Very unlikely 53 9.9 9.9 79.1
Somewhat unlikely 17 3.2 3.2 82.2
Neither unlikely/likely 45 8.4 8.4 90.7
Somewhat likely 37 6.9 6.9 97.6
Very likely 13 2.4 2.4 100.0
Total 535 100.0 100.0
Europe Valid I already do this 38 67.9 67.9 67.9
Very unlikely 4 7.1 7.1 75.0
Somewhat unlikely 2 3.6 3.6 78.6
Neither unlikely/likely 4 7.1 7.1 85.7
Somewhat likely 4 7.1 7.1 92.9
Very likely 4 7.1 7.1 100.0
Total 56 100.0 100.0
Other Valid I already do this 24 50.0 50.0 50.0
Very unlikely 8 16.7 16.7 66.7
Somewhat unlikely 5 10.4 10.4 77.1
Neither unlikely/likely 6 12.5 12.5 89.6
Somewhat likely 3 6.3 6.3 95.8
Very likely 2 4.2 4.2 100.0
Total 48 100.0 100.0

Likelyhood of Purchasing Online

Likelyhood of Purchasing Online
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid I already do this 3 50.0 50.0 50.0
Very unlikely 3 50.0 50.0 100.0
Total 6 100.0 100.0
Female Valid I already do this 128 64.0 64.0 64.0
Very unlikely 22 11.0 11.0 75.0
Somewhat unlikely 7 3.5 3.5 78.5
Neither unlikely/likely 23 11.5 11.5 90.0
Somewhat likely 13 6.5 6.5 96.5
Very likely 7 3.5 3.5 100.0
Total 200 100.0 100.0
Male Valid I already do this 304 69.2 69.2 69.2
Very unlikely 43 9.8 9.8 79.0
Somewhat unlikely 17 3.9 3.9 82.9
Neither unlikely/likely 32 7.3 7.3 90.2
Somewhat likely 31 7.1 7.1 97.3
Very likely 12 2.7 2.7 100.0
Total 439 100.0 100.0

Likelyhood of Purchasing Online

Likelyhood of Purchasing Online
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid I already do this 6 42.9 42.9 42.9
Very unlikely 5 35.7 35.7 78.6
Neither unlikely/likely 3 21.4 21.4 100.0
Total 14 100.0 100.0
11-20 Valid I already do this 15 55.6 55.6 55.6
Very unlikely 6 22.2 22.2 77.8
Somewhat unlikely 3 11.1 11.1 88.9
Neither unlikely/likely 1 3.7 3.7 92.6
Somewhat likely 2 7.4 7.4 100.0
Total 27 100.0 100.0
21-25 Valid I already do this 55 72.4 72.4 72.4
Very unlikely 8 10.5 10.5 82.9
Somewhat unlikely 2 2.6 2.6 85.5
Neither unlikely/likely 5 6.6 6.6 92.1
Somewhat likely 4 5.3 5.3 97.4
Very likely 2 2.6 2.6 100.0
Total 76 100.0 100.0
26-50 Valid I already do this 297 70.9 70.9 70.9
Very unlikely 38 9.1 9.1 80.0
Somewhat unlikely 11 2.6 2.6 82.6
Neither unlikely/likely 30 7.2 7.2 89.7
Somewhat likely 28 6.7 6.7 96.4
Very likely 15 3.6 3.6 100.0
Total 419 100.0 100.0
50+ Valid I already do this 62 56.9 56.9 56.9
Very unlikely 11 10.1 10.1 67.0
Somewhat unlikely 8 7.3 7.3 74.3
Neither unlikely/likely 16 14.7 14.7 89.0
Somewhat likely 10 9.2 9.2 98.2
Very likely 2 1.8 1.8 100.0
Total 109 100.0 100.0

Likelyhood of Purchasing Online

Likelyhood of Purchasing Online
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid I already do this 3 50.0 50.0 50.0
Very unlikely 3 50.0 50.0 100.0
Total 6 100.0 100.0
<1 Year Valid I already do this 20 43.5 43.5 43.5
Very unlikely 15 32.6 32.6 76.1
Somewhat unlikely 1 2.2 2.2 78.3
Neither unlikely/likely 6 13.0 13.0 91.3
Somewhat likely 4 8.7 8.7 100.0
Total 46 100.0 100.0
1-3 Years Valid I already do this 121 62.4 62.4 62.4
Very unlikely 20 10.3 10.3 72.7
Somewhat unlikely 9 4.6 4.6 77.3
Neither unlikely/likely 22 11.3 11.3 88.7
Somewhat likely 18 9.3 9.3 97.9
Very likely 4 2.1 2.1 100.0
Total 194 100.0 100.0
>4 Years Valid I already do this 291 72.9 72.9 72.9
Very unlikely 30 7.5 7.5 80.5
Somewhat unlikely 14 3.5 3.5 84.0
Neither unlikely/likely 27 6.8 6.8 90.7
Somewhat likely 22 5.5 5.5 96.2
Very likely 15 3.8 3.8 100.0
Total 399 100.0 100.0

Likelyhood of Purchasing Online

Likelyhood of Purchasing Online
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid I already do this 3 50.0 50.0 50.0
Very unlikely 3 50.0 50.0 100.0
Total 6 100.0 100.0
Novice Valid I already do this 17 36.2 36.2 36.2
Very unlikely 15 31.9 31.9 68.1
Somewhat unlikely 4 8.5 8.5 76.6
Neither unlikely/likely 5 10.6 10.6 87.2
Somewhat likely 5 10.6 10.6 97.9
Very likely 1 2.1 2.1 100.0
Total 47 100.0 100.0
Intermediate Valid I already do this 85 55.6 55.6 55.6
Very unlikely 25 16.3 16.3 71.9
Somewhat unlikely 8 5.2 5.2 77.1
Neither unlikely/likely 21 13.7 13.7 90.8
Somewhat likely 12 7.8 7.8 98.7
Very likely 2 1.3 1.3 100.0
Total 153 100.0 100.0
Experienced Valid I already do this 208 72.7 72.7 72.7
Very unlikely 21 7.3 7.3 80.1
Somewhat unlikely 11 3.8 3.8 83.9
Neither unlikely/likely 18 6.3 6.3 90.2
Somewhat likely 20 7.0 7.0 97.2
Very likely 8 2.8 2.8 100.0
Total 286 100.0 100.0
Expert Valid I already do this 122 79.7 79.7 79.7
Very unlikely 4 2.6 2.6 82.4
Somewhat unlikely 1 .7 .7 83.0
Neither unlikely/likely 11 7.2 7.2 90.2
Somewhat likely 7 4.6 4.6 94.8
Very likely 8 5.2 5.2 100.0
Total 153 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280