GVU's Tenth WWW User Survey Graphs

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Intentional Searches

What percentage of these decisions were the result of an intentional search for product/service information?
Intentional Searches

Frequency Percent Valid Percent Cumulative Percent
Valid All 48 30.6 30.6 30.6
Most 80 51.0 51.0 81.5
Half 20 12.7 12.7 94.3
Few 5 3.2 3.2 97.5
None 1 .6 .6 98.1
Not Applicable 3 1.9 1.9 100.0
Total 157 100.0 100.0

Intentional Searches
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Most 1 100.0 100.0 100.0
USA Valid All 44 37.6 37.6 37.6
Most 58 49.6 49.6 87.2
Half 10 8.5 8.5 95.7
Few 3 2.6 2.6 98.3
Not Applicable 2 1.7 1.7 100.0
Total 117 100.0 100.0
Europe Valid All 1 5.9 5.9 5.9
Most 9 52.9 52.9 58.8
Half 5 29.4 29.4 88.2
Few 1 5.9 5.9 94.1
Not Applicable 1 5.9 5.9 100.0
Total 17 100.0 100.0
Other Valid All 3 13.6 13.6 13.6
Most 12 54.5 54.5 68.2
Half 5 22.7 22.7 90.9
Few 1 4.5 4.5 95.5
None 1 4.5 4.5 100.0
Total 22 100.0 100.0

Intentional Searches
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Most 1 100.0 100.0 100.0
Female Valid All 9 34.6 34.6 34.6
Most 11 42.3 42.3 76.9
Half 4 15.4 15.4 92.3
Few 2 7.7 7.7 100.0
Total 26 100.0 100.0
Male Valid All 39 30.0 30.0 30.0
Most 68 52.3 52.3 82.3
Half 16 12.3 12.3 94.6
Few 3 2.3 2.3 96.9
None 1 .8 .8 97.7
Not Applicable 3 2.3 2.3 100.0
Total 130 100.0 100.0

Intentional Searches
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid All 1 20.0 20.0 20.0
Most 2 40.0 40.0 60.0
Half 1 20.0 20.0 80.0
Few 1 20.0 20.0 100.0
Total 5 100.0 100.0
11-20 Valid All 1 16.7 16.7 16.7
Most 3 50.0 50.0 66.7
None 1 16.7 16.7 83.3
Not Applicable 1 16.7 16.7 100.0
Total 6 100.0 100.0
21-25 Valid All 3 18.8 18.8 18.8
Most 7 43.8 43.8 62.5
Half 6 37.5 37.5 100.0
Total 16 100.0 100.0
26-50 Valid All 30 29.4 29.4 29.4
Most 56 54.9 54.9 84.3
Half 11 10.8 10.8 95.1
Few 3 2.9 2.9 98.0
Not Applicable 2 2.0 2.0 100.0
Total 102 100.0 100.0
50+ Valid All 13 46.4 46.4 46.4
Most 12 42.9 42.9 89.3
Half 2 7.1 7.1 96.4
Few 1 3.6 3.6 100.0
Total 28 100.0 100.0

Intentional Searches
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Most 1 100.0 100.0 100.0
<1 Year Valid All 1 16.7 16.7 16.7
Most 2 33.3 33.3 50.0
Half 1 16.7 16.7 66.7
Few 2 33.3 33.3 100.0
Total 6 100.0 100.0
1-3 Years Valid All 10 25.0 25.0 25.0
Most 22 55.0 55.0 80.0
Half 6 15.0 15.0 95.0
Few 1 2.5 2.5 97.5
Not Applicable 1 2.5 2.5 100.0
Total 40 100.0 100.0
>4 Years Valid All 37 33.6 33.6 33.6
Most 55 50.0 50.0 83.6
Half 13 11.8 11.8 95.5
Few 2 1.8 1.8 97.3
None 1 .9 .9 98.2
Not Applicable 2 1.8 1.8 100.0
Total 110 100.0 100.0

Intentional Searches
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Most 1 100.0 100.0 100.0
Novice Valid All 2 28.6 28.6 28.6
Most 1 14.3 14.3 42.9
Half 2 28.6 28.6 71.4
Few 2 28.6 28.6 100.0
Total 7 100.0 100.0
Intermediate Valid All 6 25.0 25.0 25.0
Most 12 50.0 50.0 75.0
Half 5 20.8 20.8 95.8
Few 1 4.2 4.2 100.0
Total 24 100.0 100.0
Experienced Valid All 22 30.6 30.6 30.6
Most 40 55.6 55.6 86.1
Half 5 6.9 6.9 93.1
Few 2 2.8 2.8 95.8
None 1 1.4 1.4 97.2
Not Applicable 2 2.8 2.8 100.0
Total 72 100.0 100.0
Expert Valid All 18 34.0 34.0 34.0
Most 26 49.1 49.1 83.0
Half 8 15.1 15.1 98.1
Not Applicable 1 1.9 1.9 100.0
Total 53 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280