GVU's Tenth WWW User Survey Graphs

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Purchasing Decisions

How often do you make a decision to purchase (or not to purchase) a product/service based primarily on information that you have gathered on the web whether or not you use the web to make the purchase?
Purchasing Decisions

Purchasing Decisions

Frequency Percent Valid Percent Cumulative Percent
Valid Never 3 1.9 1.9 1.9
<1/mo 43 27.4 27.4 29.3
1-2/mo 51 32.5 32.5 61.8
3-5/mo 34 21.7 21.7 83.4
6-9/mo 15 9.6 9.6 93.0
10 or >/mo 11 7.0 7.0 100.0
Total 157 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Location Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 1 100.0 100.0 100.0
USA Valid Never 3 2.6 2.6 2.6
<1/mo 28 23.9 23.9 26.5
1-2/mo 41 35.0 35.0 61.5
3-5/mo 23 19.7 19.7 81.2
6-9/mo 13 11.1 11.1 92.3
10 or >/mo 9 7.7 7.7 100.0
Total 117 100.0 100.0
Europe Valid <1/mo 5 29.4 29.4 29.4
1-2/mo 3 17.6 17.6 47.1
3-5/mo 8 47.1 47.1 94.1
10 or >/mo 1 5.9 5.9 100.0
Total 17 100.0 100.0
Other Valid <1/mo 9 40.9 40.9 40.9
1-2/mo 7 31.8 31.8 72.7
3-5/mo 3 13.6 13.6 86.4
6-9/mo 2 9.1 9.1 95.5
10 or >/mo 1 4.5 4.5 100.0
Total 22 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 1 100.0 100.0 100.0
Female Valid <1/mo 9 34.6 34.6 34.6
1-2/mo 8 30.8 30.8 65.4
3-5/mo 4 15.4 15.4 80.8
6-9/mo 4 15.4 15.4 96.2
10 or >/mo 1 3.8 3.8 100.0
Total 26 100.0 100.0
Male Valid Never 3 2.3 2.3 2.3
<1/mo 33 25.4 25.4 27.7
1-2/mo 43 33.1 33.1 60.8
3-5/mo 30 23.1 23.1 83.8
6-9/mo 11 8.5 8.5 92.3
10 or >/mo 10 7.7 7.7 100.0
Total 130 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 2 40.0 40.0 40.0
1-2/mo 2 40.0 40.0 80.0
6-9/mo 1 20.0 20.0 100.0
Total 5 100.0 100.0
11-20 Valid <1/mo 2 33.3 33.3 33.3
1-2/mo 1 16.7 16.7 50.0
3-5/mo 3 50.0 50.0 100.0
Total 6 100.0 100.0
21-25 Valid <1/mo 2 12.5 12.5 12.5
1-2/mo 6 37.5 37.5 50.0
3-5/mo 6 37.5 37.5 87.5
6-9/mo 1 6.3 6.3 93.8
10 or >/mo 1 6.3 6.3 100.0
Total 16 100.0 100.0
26-50 Valid Never 2 2.0 2.0 2.0
<1/mo 32 31.4 31.4 33.3
1-2/mo 33 32.4 32.4 65.7
3-5/mo 18 17.6 17.6 83.3
6-9/mo 10 9.8 9.8 93.1
10 or >/mo 7 6.9 6.9 100.0
Total 102 100.0 100.0
50+ Valid Never 1 3.6 3.6 3.6
<1/mo 5 17.9 17.9 21.4
1-2/mo 9 32.1 32.1 53.6
3-5/mo 7 25.0 25.0 78.6
6-9/mo 3 10.7 10.7 89.3
10 or >/mo 3 10.7 10.7 100.0
Total 28 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 1 100.0 100.0 100.0
<1 Year Valid <1/mo 1 16.7 16.7 16.7
1-2/mo 2 33.3 33.3 50.0
3-5/mo 2 33.3 33.3 83.3
6-9/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
1-3 Years Valid Never 1 2.5 2.5 2.5
<1/mo 11 27.5 27.5 30.0
1-2/mo 17 42.5 42.5 72.5
3-5/mo 7 17.5 17.5 90.0
6-9/mo 2 5.0 5.0 95.0
10 or >/mo 2 5.0 5.0 100.0
Total 40 100.0 100.0
>4 Years Valid Never 2 1.8 1.8 1.8
<1/mo 30 27.3 27.3 29.1
1-2/mo 32 29.1 29.1 58.2
3-5/mo 25 22.7 22.7 80.9
6-9/mo 12 10.9 10.9 91.8
10 or >/mo 9 8.2 8.2 100.0
Total 110 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid <1/mo 1 100.0 100.0 100.0
Novice Valid <1/mo 2 28.6 28.6 28.6
1-2/mo 4 57.1 57.1 85.7
6-9/mo 1 14.3 14.3 100.0
Total 7 100.0 100.0
Intermediate Valid <1/mo 4 16.7 16.7 16.7
1-2/mo 8 33.3 33.3 50.0
3-5/mo 8 33.3 33.3 83.3
6-9/mo 4 16.7 16.7 100.0
Total 24 100.0 100.0
Experienced Valid Never 3 4.2 4.2 4.2
<1/mo 26 36.1 36.1 40.3
1-2/mo 21 29.2 29.2 69.4
3-5/mo 12 16.7 16.7 86.1
6-9/mo 4 5.6 5.6 91.7
10 or >/mo 6 8.3 8.3 100.0
Total 72 100.0 100.0
Expert Valid <1/mo 10 18.9 18.9 18.9
1-2/mo 18 34.0 34.0 52.8
3-5/mo 14 26.4 26.4 79.2
6-9/mo 6 11.3 11.3 90.6
10 or >/mo 5 9.4 9.4 100.0
Total 53 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280