GVU's Ninth WWW User Survey Graphs

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Visiting Web Sites of Stores

How often do you visit the web sites of stores where you normally shop in person?
Visiting Web Sites of Stores

Visiting Web Sites of Stores

Frequency Percent Valid Percent Cumulative Percent
Valid Often 144 15.7 15.7 15.7
Sometimes 379 41.4 41.4 57.2
Rarely 252 27.5 27.5 84.7
Never 82 9.0 9.0 93.7
Don't have sites 53 5.8 5.8 99.5
Don't know 5 .5 .5 100.0
Total 915 100.0 100.0

Visiting Web Sites of Stores

Visiting Web Sites of Stores
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Sometimes 2 50.0 50.0 50.0
Never 1 25.0 25.0 75.0
Don't have sites 1 25.0 25.0 100.0
Total 4 100.0 100.0
USA Valid Often 125 15.9 15.9 15.9
Sometimes 341 43.3 43.3 59.1
Rarely 215 27.3 27.3 86.4
Never 66 8.4 8.4 94.8
Don't have sites 37 4.7 4.7 99.5
Don't know 4 .5 .5 100.0
Total 788 100.0 100.0
Europe Valid Often 8 16.0 16.0 16.0
Sometimes 13 26.0 26.0 42.0
Rarely 17 34.0 34.0 76.0
Never 6 12.0 12.0 88.0
Don't have sites 6 12.0 12.0 100.0
Total 50 100.0 100.0
Other Valid Often 11 15.1 15.1 15.1
Sometimes 23 31.5 31.5 46.6
Rarely 20 27.4 27.4 74.0
Never 9 12.3 12.3 86.3
Don't have sites 9 12.3 12.3 98.6
Don't know 1 1.4 1.4 100.0
Total 73 100.0 100.0

Visiting Web Sites of Stores

Visiting Web Sites of Stores
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Sometimes 2 50.0 50.0 50.0
Never 1 25.0 25.0 75.0
Don't have sites 1 25.0 25.0 100.0
Total 4 100.0 100.0
Female Valid Often 60 15.1 15.1 15.1
Sometimes 173 43.5 43.5 58.5
Rarely 99 24.9 24.9 83.4
Never 35 8.8 8.8 92.2
Don't have sites 28 7.0 7.0 99.2
Don't know 3 .8 .8 100.0
Total 398 100.0 100.0
Male Valid Often 84 16.4 16.4 16.4
Sometimes 204 39.8 39.8 56.1
Rarely 153 29.8 29.8 86.0
Never 46 9.0 9.0 94.9
Don't have sites 24 4.7 4.7 99.6
Don't know 2 .4 .4 100.0
Total 513 100.0 100.0

Visiting Web Sites of Stores

Visiting Web Sites of Stores
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Sometimes 2 50.0 50.0 50.0
Never 1 25.0 25.0 75.0
Don't have sites 1 25.0 25.0 100.0
Total 4 100.0 100.0
11-20 Valid Often 14 17.7 17.7 17.7
Sometimes 31 39.2 39.2 57.0
Rarely 25 31.6 31.6 88.6
Never 6 7.6 7.6 96.2
Don't have sites 3 3.8 3.8 100.0
Total 79 100.0 100.0
21-25 Valid Often 22 19.6 19.6 19.6
Sometimes 41 36.6 36.6 56.3
Rarely 32 28.6 28.6 84.8
Never 8 7.1 7.1 92.0
Don't have sites 8 7.1 7.1 99.1
Don't know 1 .9 .9 100.0
Total 112 100.0 100.0
26-50 Valid Often 88 15.6 15.6 15.6
Sometimes 243 43.0 43.0 58.6
Rarely 153 27.1 27.1 85.7
Never 48 8.5 8.5 94.2
Don't have sites 31 5.5 5.5 99.6
Don't know 2 .4 .4 100.0
Total 565 100.0 100.0
50+ Valid Often 20 12.9 12.9 12.9
Sometimes 62 40.0 40.0 52.9
Rarely 42 27.1 27.1 80.0
Never 19 12.3 12.3 92.3
Don't have sites 10 6.5 6.5 98.7
Don't know 2 1.3 1.3 100.0
Total 155 100.0 100.0

Visiting Web Sites of Stores

Visiting Web Sites of Stores
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Sometimes 2 50.0 50.0 50.0
Never 1 25.0 25.0 75.0
Don't have sites 1 25.0 25.0 100.0
Total 4 100.0 100.0
<1 Year Valid Often 14 12.7 12.7 12.7
Sometimes 47 42.7 42.7 55.5
Rarely 29 26.4 26.4 81.8
Never 13 11.8 11.8 93.6
Don't have sites 4 3.6 3.6 97.3
Don't know 3 2.7 2.7 100.0
Total 110 100.0 100.0
1-3 Years Valid Often 60 15.4 15.4 15.4
Sometimes 167 42.9 42.9 58.4
Rarely 102 26.2 26.2 84.6
Never 41 10.5 10.5 95.1
Don't have sites 18 4.6 4.6 99.7
Don't know 1 .3 .3 100.0
Total 389 100.0 100.0
>4 Years Valid Often 70 17.0 17.0 17.0
Sometimes 163 39.6 39.6 56.6
Rarely 121 29.4 29.4 85.9
Never 27 6.6 6.6 92.5
Don't have sites 30 7.3 7.3 99.8
Don't know 1 .2 .2 100.0
Total 412 100.0 100.0

Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280