Browsing Strategies
Notes:
- For this question, users were asked what strategies they
use when browsing the Web: Favorite/Bookmark (users revisiting
pages they have added to their favorite/bookmark), Index (using
search engines such as Lycos), Meta-index (using large
indices such as Yahoo), Opportunistic (following links
from page to page as they are encountered), and URL
(typing in known URLs). For this question, users were
allowed to mark more than one answer.
- Once again, all categories had very high percentages.
As in the Fourth Survey and Fifth Survey, the highest was Bookmarks
(82.69%), followed by Index (78.1%) and URL (69.44%).
The percentages for Metaindices (59.45%), Opportunistic (64.16%) and
URL based (69.44%) strategies have dropped somewhat since the Fifth Survey.
Younger users are less likely to use bookmarks (74.41% 19-25 vs 86.11% 50+),
though differences for other strategies across age are not significant.
Table of Data for All Categories
| Browsing Strategies |
All |
Male |
Female |
USA |
Europe |
19-25 |
26-50 |
50+ |
| Bookmark |
8543.00 82.69% |
5687.00 84.79% |
2410.00 79.02% |
6763.00 83.64% |
459.00 77.40% |
1297.00 74.41% |
5179.00 86.53% |
992.00 86.11% |
| Index |
8068.00 78.10% |
5408.00 80.63% |
2262.00 74.16% |
6338.00 78.38% |
475.00 80.10% |
1351.00 77.51% |
4770.00 79.70% |
893.00 77.52% |
| Metaindex |
6142.00 59.45% |
3936.00 58.68% |
1904.00 62.43% |
4963.00 61.38% |
293.00 49.41% |
991.00 56.86% |
3642.00 60.85% |
715.00 62.07% |
| Opportunistic |
6628.00 64.16% |
4117.00 61.38% |
2175.00 71.31% |
5267.00 65.14% |
323.00 54.47% |
1143.00 65.58% |
3830.00 63.99% |
710.00 61.63% |
| URL |
7174.00 69.44% |
4747.00 70.78% |
2059.00 67.51% |
5725.00 70.80% |
380.00 64.08% |
1215.00 69.71% |
4233.00 70.73% |
806.00 69.97% |
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280