~ EUROPEAN WWW USER PROFILES ~

ITALY, GREECE, SPAIN AND PORTUGAL

The collected data is copyrighted by the Georgia Tech Research Corporation under the following conditions. Source: European World Wide Web User Profiles by Erik Granered.

General Demographics - Italy/Greece/Spain/Portugal

Survey question: What is you gender?
  • This percentage of women was normal in most of Western Europe.
Survey question: What is your current marital status?
  • This region had the highest percentage of married Web users, and the lowest percentage in the "other" category, presumed to be couples living together.
Survey question: How many people in you household are dependent children?
  • This region had the smallest percentage of Web users with no children.

Professional Demographics - Italy/Greece/Spain/Portugal

Survey question: Please indicate the highest level of education completed.
  • Aside from Eastern Europe, this region had the lowest level of education, while still very high.
Survey question: Which of the following categories best describe your primary occupation?
  • In this region, 42 percent described their occupation as being other than education or computers.
Survey question: Please indicate your current household income in U.S. dollars.
  • This region had the largest percentage of mid-level incomes with 47 percent of Web users making $15-50K.

Computer Demographics - Italy/Greece/Spain/Portugal

Survey question: What is the nature of your primary access provider?
  • This area had the greatest use of local access providers. Educational access was comparatively low.
Survey question: How long have you been on the Internet?
  • This area had the smallest percentage of Internet users with less than one year of experience.
Survey question: Would you be willing to pay for information from WWW sites/databases? (Yes, No, Depends on Cost, Depends on Quality, Depends on Cost and Quality)< UL>
  • The "no" response was far lower in this region than in any other region. Most other areas had "no" responses at around 30 percent.
    • Survey question: How many hours per week do you use your computer for work?
    • Web users in this area spent comparatively many hours computing at work,
    Survey question: How many hours per week do you use your computer for fun/play?
    • ...and comparatively few hours at home.